MARKET-DRIVEN MINISTRY

"Marketing principles have become the arbiter of the church’s message and agenda. Whatever elements of the biblical message don’t fit the promotional plan simply must be omitted. Marketing savvy demands that the offense of the cross must be downplayed. Salesmanship requires that negative subjects like divine wrath be avoided. Consumer satisfaction means that the stan­dard of righteousness cannot be raised too high. The seeds of a watered-down gospel are thus sown in the very philosophy that drives many ministries today. And in some churches, the preaching of the gospel has been throttled completely."

John MacArthur. Ashamed of the Gospel