MINISTERING IN AN AGE OF ITCHING EARS

"the market-driven ministry philosophy appeals to the very worst mood of our age. It caters to people whose first love is themselves and who care not for God—unless they can have Him without disrupting their selfish lifestyles. Promise such people a religion that will allow them to be comfortable in their materialism and self-love, and they will respond in droves."

John MacArthur. Ashamed of the Gospel  

MARKET-DRIVEN MINISTRY

"Marketing principles have become the arbiter of the church’s message and agenda. Whatever elements of the biblical message don’t fit the promotional plan simply must be omitted. Marketing savvy demands that the offense of the cross must be downplayed. Salesmanship requires that negative subjects like divine wrath be avoided. Consumer satisfaction means that the stan­dard of righteousness cannot be raised too high. The seeds of a watered-down gospel are thus sown in the very philosophy that drives many ministries today. And in some churches, the preaching of the gospel has been throttled completely."

John MacArthur. Ashamed of the Gospel  

Easy-Believism Versus True Saving Faith — A.W. Pink

A.W. Pink,
Many… are willing for Christ to save them from Hell, but are not willing for Him to save them from self. They want to be delivered from the wrath to come, but they wish to retain their self-will and self-pleasing. But He will not be dictated unto: you must be saved on His terms, or not at all. When Christ saves, He saves from sin—from its power and pollution, and therefore from its guilt. And the very essence of sin is the determination to have my own way (Isaiah 53:6). Where Christ saves, He subdues the spirit of self-will, and implants a genuine, a powerful, a lasting desire and determination to please Him.

Again; many are never saved because they wish to divide Christ; they want to take Him as a Savior, but are unwilling to subject themselves unto Him as their Lord. Or, if they are prepared to own Him as Lord, it is not as an absolute Lord. But this cannot be: Christ will be either Lord of all, or He will not be Lord at all. (from: Studies on Saving Faith, A.W. Pink)